--- title: "AI Agent: What is the Generate Video Agent and how do you use it?" last_updated: "2026-04-01T12:25:16.419Z" category: "AI Agents" canonical_url: "https://maybeclients.com/h/mash-help-centre/ai-agent-what-is-the-generate-video-agent-and-how-do-you-use-it" help_centre: "MaSH! Help Centre" --- # AI Agent: What is the Generate Video Agent and how do you use it? ## What This Spud AI Agent Actually Does overview, task states, governance Generate Video creates short-form videos typically 4, 8, or 12 seconds for common marketing moments, using the inputs you provide such as product name, audience, tone, on-screen text, and key beats. It is built to help teams move from idea to a usable first cut quickly, then iterate with clear creative direction. It works in predictable task states: - Drafting: generates a first version based on your brief format, duration, style, text overlays . - Creative refinement: adjusts pacing, typography, shot list, and end cards to match the intent. - Brand alignment: keeps tone, visual style, and copy consistent with your guidance. - Pause for approval: stops when it needs a decision for example, exact logo usage, brand colours, required disclaimers, or rights-cleared assets . Governance is practical: Generate Video documents what it produced, what assumptions it made, and what it needs from you before final delivery when brand or rights are involved. ## What This Spud AI Agent Does Not Do boundaries Generate Video does not: - Confirm music, footage, or logos are rights-cleared unless you provide approved assets or licensing instructions. - Invent factual proof lines or performance metrics you cannot substantiate. - Guarantee platform approval or ad compliance for regulated industries without your internal checks. - Access your brand kit, product UI, or media library unless you supply files, links, or approved references. ## What Can Generate Video Do? ### Product promos and showcases - Create a {duration_4_8_12}s {vertical_or_horizontal} promo video for {product_name} aimed at {target_audience}, with {tone_adjectives} style and on-screen text: “{tagline}”. - Produce a {duration_4_8_12}s {vertical_or_horizontal} product teaser for {app_name} showing {feature_1}, {feature_2}, and the line “{value_prop}”. - Make a {duration_4_8_12}s {vertical_or_horizontal} cinematic demo-style video for {product_category} with {lighting_style}, {camera_motion}, and minimal text overlays. - Generate a {duration_4_8_12}s {vertical_or_horizontal} luxury-style product showcase for {product_name} featuring macro shots, slow motion, and the line “{premium_tagline}”. - Create a {duration_4_8_12}s {vertical_or_horizontal} upbeat UGC-inspired ad for {product_name} with handheld feel, quick cuts, and captions emphasising {benefit_phrase}. ### Brand identity, stings, and end cards - Make a {duration_4_8_12}s {vertical_or_horizontal} brand intro sting for {brand_name} with {visual_style} visuals and a clean logo reveal on a {background_style} background. - Create a {duration_4_8_12}s {vertical_or_horizontal} end-card/outro video for {brand_name} with logo, {website_placeholder}, and a final CTA: “{cta_text}”. ### Paid social ads and conversion creatives - Generate a {duration_4_8_12}s {vertical_or_horizontal} social ad for {service_name} highlighting {key_benefit_1} and {key_benefit_2}, ending with “{cta_text}”. - Produce a {duration_4_8_12}s {vertical_or_horizontal} testimonial-inspired video for {brand_name} using abstract b-roll and on-screen quotes: “{short_quote_1}” and “{short_quote_2}”. - Make a {duration_4_8_12}s {vertical_or_horizontal} seasonal sale announcement for {brand_name} with bold text: “{offer_text}” and “{cta_text}”. - Generate a {duration_4_8_12}s {vertical_or_horizontal} product comparison video for {product_a} vs {product_b} with 3 quick differentiators: {diff_1}, {diff_2}, {diff_3}. - Produce a {duration_4_8_12}s {vertical_or_horizontal} animated infographic-style clip showing {metric_1} and {metric_2} improvements, ending with “{proof_line}”. ### Explainers, announcements, and typography motion - Generate a {duration_4_8_12}s {vertical_or_horizontal} explainer-style video for {concept} using simple visuals, big typography, and 3 beats: {point_1}, {point_2}, {point_3}. - Make a {duration_4_8_12}s {vertical_or_horizontal} minimalist typography-only motion video for {announcement_topic} with kinetic type and a {brand_color_palette} theme. - Create a {duration_4_8_12}s {vertical_or_horizontal} launch countdown video for {launch_name} with ticking timer visuals and end text: “{launch_time_placeholder}”. - Create a {duration_4_8_12}s {vertical_or_horizontal} “before vs after” video for {use_case} with split-screen visuals and captions: “{before_label}” and “{after_label}”. ### Events, recruitment, wellness, and sports energy - Create a {duration_4_8_12}s {vertical_or_horizontal} event hype video for {event_name} with {music_energy} pacing, showing {event_vibe} and an end card with “{event_date_placeholder}”. - Make a {duration_4_8_12}s {vertical_or_horizontal} recruitment video for {company_type} with confident tone and text highlights: {role_1}, {role_2}, “Apply: {application_cta}”. - Make a {duration_4_8_12}s {vertical_or_horizontal} calm, modern wellness video for {wellness_product} with soft gradients, slow pans, and “{soothing_tagline}”. - Generate a {duration_4_8_12}s {vertical_or_horizontal} high-energy sports-style promo for {program_name} with dramatic lighting and text hits: “{slogan}” + “{cta_text}”. ## Task Example Walkthroughs ### Walkthrough: Social ad with benefits and a clean CTA Prompt Used “Generate an 8s vertical social ad for {service_name} highlighting {key_benefit_1} and {key_benefit_2}, ending with ‘{cta_text}’.” Task State Drafting → Creative refinement → Pause for approval only if assets or claims need sign-off Output - A tight 3-beat structure hook, benefit proof, CTA - Suggested on-screen text hierarchy what appears first, what stays on screen longest - A shot plan abstract, product UI, lifestyle, or mixed based on your tone adjectives - A final end card spec logo position, CTA placement, safe margins for platform UI The Problem This Solves Teams often have good benefits but weak structure. The result is a video that looks fine yet fails to land the message in time. What the Generate Video Does It compresses the story into a readable sequence, keeping the CTA confident and the text legible on mobile. What Comes Back A ready-to-review first cut concept plus clear edit levers pace, typography weight, cut frequency, colour temperature . When the Generate Video Pauses - If you reference a logo or brand colours but do not supply the approved versions - If benefits imply measurable outcomes that require substantiation - If you want music and do not specify licensing or a safe alternative no music, or your approved track How to Start Provide the service name, two benefits, CTA text, target audience, and tone adjectives. Add any brand kit assets if available. ### Walkthrough: Explainer video in three beats Prompt Used “Generate a 12s horizontal explainer-style video for {concept} using simple visuals, big typography, and 3 beats: {point_1}, {point_2}, {point_3}.” Task State Drafting → Brand alignment → Ready for approval Output - A three-beat script timed to seconds what appears at 0–4, 4–8, 8–12 - Typography and motion guidance kinetic type, transitions, emphasis words - A visual metaphor set icons, shapes, UI cards, line art that matches your tone - Optional end card variants depending on whether the goal is awareness or conversion The Problem This Solves Explainers often overrun time or cram in too much copy, so viewers retain nothing. What the Generate Video Does It enforces message discipline, prioritises readability, and keeps the visual system consistent. What Comes Back A concise explainer plan that can be produced as-is or used as a creative brief for your motion team. When the Generate Video Pauses If the three points contain claims, metrics, or guarantees that need evidence or approved wording. How to Start Share the concept, the three beats, preferred aspect ratio, and a brand colour palette or style reference. ## Governance & Trust ### Paused Is Not Failure A pause is a safeguard that protects brand consistency, rights management, and claims credibility. ### What Triggers a Pause - Missing brand assets logo lockups, fonts, colour values, end-card rules - Unlicensed music or footage requirements - Proof lines, metrics, or “best” statements without substantiation - Unclear destination for CTAs website, app store, signup, event page ### What You See When It Pauses - The exact element that needs a decision asset, claim, wording, format - A short explanation of the risk - Safe options to choose from for example, text-only, abstract visuals, or placeholder end card ### How to Resolve a Pause - Provide approved assets or confirm “use clean abstract visuals only” - Provide substantiation or remove the claim - Confirm the platform and aspect ratio, plus CTA destination and any compliance disclaimers ### Why This Matters