---
title: "How to Create a Custom Agent"
last_updated: "2026-03-20T16:44:08.660Z"
category: "AI Agent How-tos"
canonical_url: "https://maybeclients.com/h/mash-help-centre/how-to-create-a-custom-agent"
help_centre: "MaSH! Help Centre"
---

# How to Create a Custom Agent

## What this article covers

This guide provides a comprehensive, step-by-step walkthrough on how to create a custom AI Agent.

## When should I use this?

Custom agents are tailored to meet specific business needs, enabling unique brand representation and enhanced automation capabilities. Follow this guide to seamlessly build and customise your AI agent.


## What Is a Custom AI Agent?

A custom AI Agent is a personalised virtual assistant designed to automate specific tasks, represent your organisation, and improve workflow efficiency. These agents can be configured to align with business goals, use various plugins, and adapt to different tones and audiences.

## Key Features

- Brand Representation: Customise agents to reflect your organisation’s identity.
- Task Automation: Automate complex workflows and repetitive tasks.
- Integration Capabilities: Connect with multiple plugins and integrations.
- Customisation: Adjust tone, verbosity, and capabilities to suit specific needs.
## Step-by-step instructions

- Ensure Other Windows Are Closed: When creating an agent, ensure other platform windows are closed to prevent potential conflicts or errors.
- Access AI Agents: Navigate to the AI Agents section of your account.
- Initiate Agent Building: Click “Build a Custom Agent” to begin the process.
- Load Agent Builder: Wait for the Agent Builder to load and display its introductory message.
- Follow Builder Instructions: Provide the requested details and preferences as prompted.
### Define the Agent’s Attributes

- Choose whether the agent should represent a brand or remain brand-neutral.
- Specify the agent’s mission, audience, and tone.
- Confirm each setting by typing “confirm” and sending.
### Configure Capabilities and Workflows

- Adjust tone, verbosity, and visibility settings.
- Confirm each configuration step by typing “confirm” and sending.
### Plugin Management

- Review suggested plugins and confirm selections.
- Use “edit” to modify choices or “add plugins” to explore additional options.
### Finalise and Launch

- Name your agent and confirm its initial response settings.
- Preview and finalise the agent’s instructions.
- Type “create agent now” to complete the creation process.
Note: Access to custom agent building may depend on your subscription plan.


## Best Practices

- Test Your Agent: After launching, test thoroughly to ensure it performs as expected.
- Edit When Needed: If adjustments are required, edit the agent using the edit icon on the agent card.
- Regular Updates: Keep your agent updated with the latest plugins and integrations.
- User Feedback: Gather feedback to refine and improve performance.
## Common issues

|  | Suggested Solution | Issue | Possible Cause |
|  | Check plugin connections and settings | Agent not responding | Integration error |
|  | Edit and adjust tone settings | Incorrect tone settings | Misconfiguration |
|  | Revisit and confirm workflow steps | Workflow errors | Logic misalignment |

By following this guide, you can successfully create and launch a custom AI Agent tailored to your organisation’s needs, improving productivity and automation capabilities.



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