---
title: "Task: What is the Agency Inspo Task and how do you use it?"
last_updated: "2026-04-01T12:44:29.783Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-agency-inspo-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Agency Inspo Task and how do you use it?

Agency Inspo

Category:  Inspiration & Insight

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|  | Frequency
Weekly (automatic — every Friday) | Also useful for
— | Primary team
All Agency |
WHAT THIS TASK DELIVERS

Summary of all inspo/insight outputs. Weekly news, ad industry campaigns, client and competitor updates, social and media consumption evolution.

How it is triggered: Automatic. Delivered to the all-agency Slack or Teams channel every Friday afternoon.

WHAT IT PRODUCES

Single weekly digest aggregating all active insight and inspiration task outputs for the whole agency.

FREQUENTLY ASKED QUESTIONS

Q  Is this the same as The Spud Daily?

A  No. The Spud Daily delivers daily by department. Agency Inspo is one weekly all-agency aggregation every Friday.

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Q  Should I still read this if I already read my team feeds?

A  Yes, briefly. Agency Inspo surfaces cross-team stories and ad industry highlights your own feed may not include.

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TASK SCOPE

|  | This task does not | This task does |
|  | ✗  Replace individual team feeds | ✓  Aggregate all insight and inspiration outputs weekly |
|  | ✗  Accept manual contributions | ✓  Deliver to the all-agency channel every Friday |
|  | ✗  Deliver more than once per week | ✓  Cover industry campaigns, competitor moves, client news, and social updates |