---
title: "Task: What is the Brief Optimiser Task and how do you use it?"
last_updated: "2026-04-01T12:40:10.944Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-brief-optimiser-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Brief Optimiser Task and how do you use it?

Brief Optimiser

Category:  Planning

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|  | Primary team
Account Management | Also useful for
Creative, Strategy | Frequency
On demand |
WHAT THIS TASK DELIVERS

Brief summariser and deck builder.

How it is triggered: On demand via Teams. Paste or upload your brief in any format rough notes, bullet points, or a partial document.

WHAT IT PRODUCES

Gap analysis plus a restructured brief in agency-standard format. Optional deck version.

FREQUENTLY ASKED QUESTIONS

Q  My brief is just rough bullet points. Can it still work?

A  Yes. The less complete the input, the more significant the gaps flagged which is exactly the point. The gap analysis tells you precisely what you still need from the client.

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Q  How do I use the gap analysis?

A  Use it as a checklist for your next client call. Each flagged gap is a specific question to ask.

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TASK SCOPE

|  | This task does not | This task does |
|  | ✗  Write briefs from scratch use ABC Planning Assistant | ✓  Identify gaps in an existing brief |
|  | ✗  Access client data not provided in the input | ✓  Restructure briefs into agency-standard format |
|  | ✗  Approve briefs for client sharing | ✓  Sharpen the central objective and challenge statement |
|  | ✓  Convert an optimised brief into a deck on request |