---
title: "Task: What is the Cultural Trends Insight Task and how do you use it?"
last_updated: "2026-04-01T12:44:55.778Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-cultural-trends-insight-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Cultural Trends Insight Task and how do you use it?

Cultural Trends Insight

Category: Inspiration & Insight

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|  | Primary team
Strategy | Also useful for
All Agency | Frequency
Weekly (automatic — every Monday) |
WHAT THIS TASK DELIVERS

What is going on culturally in the world. Macro trend finder — e.g. go-slow movement or IRL/analogue return.

How it is triggered: Automatic. Delivered to the Strategy team channel every Monday morning.

WHAT IT PRODUCES

Three to five named macro cultural trends per week with supporting evidence.

FREQUENTLY ASKED QUESTIONS

Q  What is the difference between this and Social Inspiration?

A  Cultural Trends covers slow-moving macro shifts that develop over weeks and months. Social Inspiration covers day-to-day reactive opportunities. Use Cultural Trends for strategic grounding.

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Q  Can I request specific cultural territories to be monitored?

A  Yes. This is a configuration change login here: www.spud.bot  head to”Tasks” search for the Task and change the schedule as you require - or create a new one. 

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TASK SCOPE

|  | This task does not | This task does |
|  | ✗  Cover day-to-day reactive social news — use Social Inspiration | ✓  Name and evidence macro cultural trends weekly |
|  | ✗  Provide client-specific industry news — use Trends Insight | ✓  Cover shifting consumer behaviours and cultural movements |
|  | ✗  Run more than once per week | ✓  Deliver automatically to Strategy every Monday |