---
title: "Task: What is the Inspiration Assistant Task and how do you use it?"
last_updated: "2026-04-01T12:39:46.170Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-inspiration-assistant-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Inspiration Assistant Task and how do you use it?

Inspiration Assistant

Category: Creation

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|  | Frequency
On demand | Also useful for
Strategy, Account Management | Primary team
Creative |
WHAT THIS TASK DELIVERS

Brief inspiration and starter-for-ten thought starters generated from a brief.

How it is triggered: On demand via Teams. Input your brief with at minimum: client, objective, and target audience.

WHAT IT PRODUCES

Five to eight distinct creative directions with brief rationale for each. Not finished concepts.

FREQUENTLY ASKED QUESTIONS

Q  The directions feel too safe. How do I get more challenging output?

A  Add explicit instruction: 'Prioritise unexpected or counter-intuitive directions' or 'Avoid safe and expected routes.' Specific constraints produce more useful output.

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Q  How is this different from Ideas Checker?

A  Inspiration Assistant generates new directions from a brief. Ideas Checker evaluates existing ideas against an audience. Use this task first; Ideas Checker once you have something to test.

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TASK SCOPE

|  | This task does | This task does not |
|  | ✓  Generate five to eight distinct creative directions from a brief | ✗  Produce finished creative concepts or executions |
|  | ✓  Produce thought starters and creative provocations | ✗  Test ideas against an audience use Ideas Checker |
|  | ✓  Work from briefs at any stage of completion | ✗  Generate visual output use Storyboard Creator |