---
title: "Task: What is the Post Performer Task and how do you use it?"
last_updated: "2026-04-01T12:43:58.378Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-post-performer-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Post Performer Task and how do you use it?

Post Performer

Category: Reporting & Insight

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|  | Frequency
Weekly (automatic — every Friday) | Primary team
Creative | Also useful for
Account Management, Strategy |
WHAT THIS TASK DELIVERS

End-of-week report delivering a POV on top and underperforming content by channel. Identifies what should be boosted and spots themes across time.

How it is triggered: Automatic. Runs every Friday and delivers to the configured Creative team channel.

WHAT IT PRODUCES

Weekly performance POV by channel with boost recommendations and recurring performance themes.

FREQUENTLY ASKED QUESTIONS

Q  How does the task decide which posts to flag for paid boosting?

A  It identifies posts with strong organic engagement signals relative to audience size and content type. These are recommendations only — all boosting decisions remain with the account team.

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Q  How do I use this to inform creative briefs?

A  Use the recurring underperformance themes at the start of each week to inform the next brief. For longer-term trend analysis, use Content Reviewer.

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TASK SCOPE

|  | This task does not | This task does |
|  | ✗  Activate paid media automatically | ✓  Deliver weekly content performance reports by channel |
|  | ✗  Cover channels not connected at configuration | ✓  Identify top and underperforming posts |
|  | ✗  Replace longer-term trend analysis — use Content Reviewer | ✓  Recommend posts for paid media amplification |
|  | ✓  Surface recurring themes for creative briefing |