---
title: "Task: What is the Social Inspiration Task and how do you use it?"
last_updated: "2026-04-01T12:44:45.013Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-social-inspiration-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Social Inspiration Task and how do you use it?

Social Inspiration

Category: Inspiration & Insight

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|  | Primary team
Strategy | Frequency
Daily (automatic — every morning) | Also useful for
Creative, Account Management |
WHAT THIS TASK DELIVERS

Morning inspiration suggesting what is happening that a brand should tap into. Reactive news stories and social trends.

How it is triggered: Automatic. Delivered every morning to the Strategy team channel.

WHAT IT PRODUCES

Daily prioritised list of reactive social opportunities and platform updates, each with an urgency flag.

FREQUENTLY ASKED QUESTIONS

Q  What do the urgency flags mean?

A  'Act today' means the window is hours. 'Act this week' means a few days of relevance remain. 'File for later' means strategic value but no immediate action required.

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Q  Can the output be shared directly with clients?

A  Yes you share whatever you wish.

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TASK SCOPE

|  | This task does not | This task does |
|  | ✗  Send real-time alerts outside the morning delivery | ✓  Deliver daily reactive social opportunities with urgency flags |
|  | ✗  Produce client-shareable reports | ✓  Monitor trending topics and breaking cultural stories |
|  | ✗  Cover macro cultural trends — use Cultural Trends Insight | ✓  Flag social platform updates relevant to brand activity |