---
title: "Task: What is the Trends Insight Task and how do you use it?"
last_updated: "2026-04-01T12:45:01.631Z"
category: "Tasks"
canonical_url: "https://maybeclients.com/h/mash-help-centre/task-what-is-the-trends-insight-task-and-how-do-you-use-it"
help_centre: "MaSH! Help Centre"
---

# Task: What is the Trends Insight Task and how do you use it?

Trends Insight

Category:  Inspiration & Insight

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|  | Also useful for
Strategy | Primary team
Account Management | Frequency
Daily or Weekly (configured per account) |
WHAT THIS TASK DELIVERS

Daily or weekly report of client, industry and social updates to share with clients. Includes platform news and parallel industry coverage.

How it is triggered: Automatic on your configured cadence. Set up per account manager at onboarding.

WHAT IT PRODUCES

Structured digest formatted for client sharing, covering configured client sectors, social platform news, and parallel industry stories with source links.

FREQUENTLY ASKED QUESTIONS

Q  Is the output safe to send directly to clients?

A  Yes, it is specifically formatted for client sharing. Always review before sending to confirm relevance to your specific brief.

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Q  What is parallel industry coverage?

A  Stories from sectors adjacent to your client's direct industry. The strongest creative inspiration often comes from outside a client's own sector.

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Q  How is this different from Newsagent?

A  Newsagent is for internal leadership. Trends Insight is formatted for client sharing, structured around specific client sectors.

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TASK SCOPE

|  | This task does | This task does not |
|  | ✓  Deliver structured client-sector and industry news on a configured cadence | ✗  Replace bespoke client research |
|  | ✓  Format output specifically for client sharing | ✗  Generate strategic recommendations — use ABC Planning Assistant |
|  | ✓  Include social platform news relevant to client audiences | ✗  Self-update to new sectors without a login to make a Task edit www.spud.bot. |