--- title: "Google Ads: How to integrate/connect Google Ads with your AI Agents and what the integration can be used for" last_updated: "2026-06-02T13:27:11.537Z" category: "Connecting Your Integrations" canonical_url: "https://maybeclients.com/h/maybe/google-ads-how-to-integrate-connect-google-ads-with-your-ai-agents-and-what-the-" help_centre: "Maybe* Help Centre" --- # Google Ads: How to integrate/connect Google Ads with your AI Agents and what the integration can be used for This guide explains how to connect the Google Ads plugin to your account and how to use it with your AI Agents to support reporting, targeting, and ongoing campaign optimisation. --- ## What is Google Ads? Google Ads is Google’s advertising platform for creating and managing paid campaigns across Search, Display, YouTube and more. When connected to your AI Agents via the Google Ads plugin, you can use AI-driven support to help monitor performance, analyse results, and streamline common optimisation tasks within your advertising workflow. --- ## Key Features - Enhanced reporting and analytics: Use AI Agents to review campaign performance and surface key insights to support decision-making. - Enhanced targeting: Apply AI-led analysis to help refine audience targeting and improve relevance. - Performance monitoring: Track trends and changes in performance using reporting and analytics to identify what’s working and what isn’t . --- ## Example Use Cases - Automated bid adjustments for ROI: A retail business uses an AI Agent to identify high-performing keywords and recommend or support bid increases to maximise return. - Client campaign analysis at scale: A marketing agency uses an AI Agent to analyse account performance and suggest optimisation opportunities across multiple client campaigns. - Seasonal promotion management: An e-commerce business uses an AI Agent to help plan and apply seasonal ad adjustments so promotions go live at the right time. --- ## Getting Started ## How to Integrate Google Ads 1. Click Configure in the top toolbar. 1. Select Integrations. 1. Search for Google Ads. 1. A pop-up will appear prompting you to authorise the connection to your Google Ads account. 1. Click Connect on the pop-up. 1. Sign in to your Google Ads account and grant the required permissions. 1. Once permissions are granted, your Google Ads account will be connected successfully. Note: This integration is account-level, meaning it is available to all users within the account once connected. --- ## How to use Google Ads and your AI Agents After Google Ads is connected, your AI Agents can support day-to-day reporting and optimisation workflows. Practical ways to use it include: - Daily/weekly performance check-ins - Workflow: Ask your AI Agent to pull campaign metrics for a specific date range, summarise performance vs. the previous period, and highlight the biggest movers e.g., spend up, conversions down . - Benefit: Faster reporting without manually digging through multiple campaign views. - Budget pacing & overspend detection - Workflow: Have your AI Agent review spend pacing mid-week / mid-month and flag campaigns that are likely to over- or under-spend before the period ends. - Benefit: More controlled budgets and fewer “surprise” results at month-end. - Client-ready summaries for agencies - Workflow: Your AI Agent pulls performance across selected campaigns, then produces a plain-English summary: what changed, what’s working, and what to test next. - Benefit: Reduces time spent turning raw numbers into a narrative. - Campaign and ad-group diagnostics - Workflow: Ask your AI Agent to identify which campaigns/ad groups are driving the majority of spend but underperforming on key outcomes, then propose investigation paths query mix, keyword intent, landing page mismatch, etc. . - Benefit: Quicker prioritisation—focus effort where it will have the most impact. - Keyword insight → optimisation ideas - Workflow: Your AI Agent reviews keyword-level performance within selected ad groups and clusters results into themes brand vs. non-brand, high intent vs. research intent , then suggests next actions bid changes, negatives to consider, new ad group split ideas . - Benefit: Turns keyword data into actionable next steps. --- ## How your AI Agent can use this integration Below are the plugins currently available for Google Ads that your AI Agent can use: - GetGoogleAdsCustomerIds: Fetches a list of accessible Google Ads accounts Customer IDs for the authenticated profile. - GetGoogleAdsCampaigns: Retrieves campaigns and selected performance metrics for a given Google Ads customer within an optional date range supports pagination . - GetGoogleAdsCampaignsMetrics: Retrieves specified performance metrics for a set of Google Ads campaign IDs. - GetGoogleAdsAdGroups: Lists ad groups ID, name, status for one or more campaigns. - GetGoogleAdsKeywordsMetrics: Retrieves keyword-level performance metrics for specified ad-group IDs. --- ## Best Practices - Double-check permissions during setup to ensure the plugin can access the data needed for reporting and optimisation. - Review AI-generated insights regularly don’t “set and forget” —use them to refine strategy and test improvements. - Test changes before going live, especially for budget, bidding, or large-scale targeting updates. - Keep campaigns organised with naming conventions so your reports and AI Agent outputs stay clear and easy to action. --- ## Troubleshooting & Common Issues | Issue | Possible Cause | Suggested Solution | | --- | --- | --- | | Unable to connect to Google Ads | Incorrect login credentials | Verify and re-enter your Google Ads login details, then try again. | | Permissions not granted | Data sharing was not authorised during connection | Reconnect the plugin and ensure you grant all required permissions when prompted. | | Integration not visible to other users | Account-level access not enabled or not applied | Confirm the integration is connected at the account level and that other users are in the same account. | --- ## FAQs Can this be used in automations? Yes. You can use the Google Ads plugin within Automation Workflows and AI Agents to support reporting, monitoring, and optimisation tasks. Are there any additional costs associated with using the Google Ads integration? The integration itself does not add extra fees, but standard Google Ads charges still apply based on your advertising activity. Can I disable or remove the integration later? Yes. Go to Configure → Integrations, find Google Ads, and choose Disconnect. What should I do if I need to update my Google Ads account credentials? Disconnect the integration and reconnect using the updated Google Ads login details to restore access and ensure permissions are correctly applied.